Acclaim's 1995 press packet is ready to make you vomit!
Imagine this horrifying scenario: You're a game journalist needing to pick up each company's press packet at a big video game event. But instead of just handing you a business card with a website address, the fetching PR lady hands you a gigantic box full of press releases,
When you are looking for the perfect press packet, you look no further than Sega's Welcome to the Next Level carton from the 1993 Winter Consumer Electronics Show. The 50+ page packet features news about Sega unreleased virtual reality peripheral, announcements for a slew of Sega CD games (Afterburner III, Rise of the Dragon, etc.), confirmation of the Dynamic Play Adjustment chip and information about Somalia in the Game Gear section. Wait ... what?
The Welcome to the Next Level packet came with a lengthy video demonstrating why Sega is so hip. This video features an extended look at Sega's much ballyhooed Sega CD studios, which was hard at work on the little-played Jurassic Park game. Listening to these middle-aged stiffs talk about Aladdin sucks all of the fun out of Dave Perry's incredible game. See for yourself.
Sega confuses yet again. Instead of releasing some of the Spencer Nilsen score the video was so quick to promote, Sega opted to give the press a copy of ... Welcome to Wherever You Are by INXS? It's likely that Sega chose the CD because they had recently partnered
with the band for a Make My Video game. Of course, years later INXS lead singer Michael Hutchence hanged himself. I don't blame Sega for that.
I really love this packet. It's enormous (measuring well over a foot tall) and has the iconic "Welcome to the Next Level" logo on the front. Plus, the video features actual shots of Sega's VR helmet and the Activator. I'm not sure what INXS is doing there, but I enjoyed listening to it and still own it to this day. This was a Sega that was ambitious, foolishly wasting money and getting themselves into trouble.
Brady Games: Take Your Game Further ...
[ Year: 2005 | Event: Electronic Entertainment Expo ]
The Brady Games press packet from E3 2005 is big and heavy. No, I don't think you understand, it's real big and real heavy. This enormous orange box weighs in at a whopping ten pounds, making it the heaviest press packet I've ever had the misfortune of putting in my bag. Once you get over the shock over the shock, you're left with 40 pages of groan-worthy praise, talking up every last aspect of Brady Games and their guides. Gag me with a spoon. With its large size and boring press releases, why on Earth would I rate this as one of my favorite press packets? Keep reading.
Strategy Guide #1:
After reading over Brady's exciting first quarter facts, I discovered a special treat packaged in the back of the box. Under the three business cards, licensing information, distribution channels, online presence, marketing strategy and a full-page scan of a GamePro cover, I discovered why the box was so damn heavy. It turns out that Brady packaged their Grand Theft Auto: San Andreas strategy guide. This behemoth weighs in at close to 300 pages and features pictures for every nook and cranny in the game. Unfortunately I had long since put San Andreas down, but if I ever choose to replay the 1980s-themed action game, I'll make sure and remember that I have this strategy guide.
Strategy Guide #2:
But wait, Brady wasn't done packing the box with strategy guides. It turns out that under San Andreas was a much smaller guide for Enthusia: Professional Racing. It's a Konami racing game that I only vaguely remember. The 150 page book is filled with stats and pictures of cars. I don't see myself ever playing Enthusia, but this does give me a chance to look at the difference between the two guides. San Andreas was printed on high quality paper, even featuring a thick cover. Enthusia, on the other hand, is printed on flimsy paper and doesn't look very good. That seems about right.
Brady Games wins the award for heaviest press packet. Not even OnLive (which gave away free consoles) can match the weight of Brady. It's rare for a company to so readily give away their product in their press packet. Too bad it wasn't Sony or Microsoft giving away their newest wares to demonstrate why you should care.