STD Attitude - Advertisement Review

By now you almost expect us to have an advert for STD in each episode. We've already covered this company (and it's terrible accessories) numerous times in the pages of Commercial Break, but that doesn't mean we're done talking about them. There is one thing I will promise you, I'll do my best not to make fun of the name "STD." Hey, that's more than you would normally get from me.

So this is their "Attitude" advertisement, a commercial that is supposed to show STD as being hip and totally with it. So what did they do to appeal to the kids?? They gave us this picture of three teenagers fooling around at a construction site. Despite the signs that tell you to "Keep Out" and beware of "Danger," these kids are here to show you that they have attitude. But how is putting your life in danger attitude? Attitude is the way you come off to others, it's the bravado that you have. Hanging out where you're not supposed to doesn't mean you have attitude ... it just means that you don't care much for your safety.

The slogan states that you should, "Push It To The Edge - Have More Fun." But this advert makes it look like that fun they are talking about is about to be replaced with severe pain and a trip to the hospital. For one thing the kid in the wheelbarrow is about to be dumped over (and he doesn't look happy about it), and that other kid (the one who appears to be dazed and confused) probably needs his stomach pumped. All this leads to the most important question of them all: what the hell does this have to do with stupid looking Game Gear and Game Boy accessories??

FROM: Bad Advertising on the Sunset Strip


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