The Seven Deadly Sins of E3

6. Sloth

I won't say every second of E3 is over the top excitement, but you two lazy bums need to get up and do something!
The point of any good E3 booth (and I mean a really good E3 booth) is to make it so you don't want to leave. With so many other things going on around you (new games being demonstrated, women getting undressed, people winning contests, etc.) it's easy to just jump from one thing to the next, almost as if you have an extreme case of attention deficit disorder. But if the booth is well put together and full of products you want to see, it is possible for you to stumble upon one of the final deadly sins, Sloth!


People, GET UP!! There are people outside that would do anything to be you, there's no time for you to sit around and do nothing!!
For the first couple days of the event this sin won't apply to you, you'll be too anxious to see everything there is to see. You'll want to go from the Capcom booth to the Microsoft booth to the Konami booth to the Rockstar booth ... only to be turned away. But as the days wear down so does your body. E3 is a grueling event full of large amounts of walking and holding extremely heavy bags, it's only natural for your body to buckle from all of the stress your putting on it. Expect your back to ache, your feet to have blisters and your ears to be throbbing after E3, it's the type of thing you should have trained for ... but you're just too damn lazy for exercise, fatty!

But no matter who you are, by day three your energy is pretty much wiped out. You struggle going from one loud display to another, your feet just don't do what you want them to, and you're getting a nasty bruise on your shoulder from carrying that much weight for so long. So you just sit down at the closest

Thankfully you're not the only Sloth here, just check out this lazy bastard!
game and let everybody else do the work, you start to treat E3 like it's your home, just relaxing and playing games. Who cares if you're stuck at the N-Gage display, the only thing you care about is resting your feet and not doing your job. Let the rest of your staff go off and get the big stories, this third day of E3 is really more about you and your needs. And you know what, if you play your cards just right you will be able to stay at that Nokia booth the entire time, just as long as you bribe people to get you food and water. You just let the world wait on you, because you've done the hard part and deserve to relax.

But don't get too comfortable! You heard me, get up off your fat ass and get back out there. You didn't pay all this money to sit around and let people wait on you. Get up you sloth, shake that sin right out of your system. Play those games that you missed in the first two days, grab the goodies you forgot about, relax by standing in the long lines ... not by sleeping on Nokia's comfy couch. Get up you lazy bum! This is E3, a place millions of gamers wished they were right now! There's no time to rest, get up and do whatever you have to. Get some goodies, get empowered, and get angry ...

7. Wrath

Uh guys, you might want to stay away from this angry show goer!
By the third day of E3 there are a lot of things that set you off. You've been on your feet for three days packing heavy bags (or more than one, depending on your Greed) and dealing with more people than you would wish to think about. Your feet hurt, you have a pounding headache and you just want to scream about the events painful downsides. Don't worry bucko, that feeling you have is natural ... you just need to calm down and accept that you have the final Deadly Sin, Wrath!

We at Defunct Games would never condone violence against anybody else (an E3 attendee or otherwise), but simply talking about the things that set people off at E3 isn't going to hurt anybody. For example, I personally

These kids are obviously under 18 and are not supposed to get at E3 ... not that these army men care!
dislike the kids that find a way of getting into the event. In every entrance, on every badge, at every moment of registration you are told that nobody under 18 would be permitted. But there they are, each and every year. I'm not talking about teenagers who doctored their driver's license; I'm talking about young children who clearly have no place at a video game trade show. This is a place of business not a carnival, that's a big part of the reason children aren't permitted. Every year you see them, I'm guarantee that this year will be the same.

Another thing that pisses me off is how loud everything is. I hate to show my age, but there comes a point during the conventions where you just want to have a normal conversation with somebody but you have to huddle up and yell over some Top 40 band's one hit wonder. After the event is over you'll be left with sore feet and severe hearing problems, not a good combination if you ask me. It's one thing to hear the music and

I have a hunch one-hit wonder Vanessa Carlton won't be adding to the soundtrack of E3 this year!
sound effects when you're in the Konami booth, but when you're in a completely different hall and you can still hear it I would say that's a sign it's too loud. WAY too loud.

And while we're complaining about the noise we might as well bring up how crowded everything is. It's not the people that have legitimate reasons to attend E3, it's the rest of the population that finds their way in through technicalities. Your local GameStop.com employee making minimum wage should not get a ticket to E3, the buyers (and maybe the manager) should. People that started a Blog three weeks before E3 should not get in, it's the sites with the industry focus and depth of reporting that should be accepted. Let the buyers in, but not their entire families and friends. There are just too many people that are only there to play the new games and have no real role in the video game industry. If we could get rid of the 40% that doesn't belong there this would be a much better event (and you could be a whole lot less angry throughout the day).

And enough with the long lines to see Halo or Zelda, just put the game on the floor and let EVERYBODY see it (not just the people that waited six hours to see some stupid three minute trailer). There is nothing at E3 that will make you angrier than waiting in a long line for not much of a payoff.


Just remember, if you your fights spill out into the E3 hallways you can use the displays to your advantage!
Actually, that's not true, the price of food and drinks at E3 is outrageous, you should not have to spend $3 just for a bottle of water. It's highway robbery! And it's not like you can go without water (or juice), you're always moving in a hot area holding a heavy bag, your body needs liquids to keep it going. Making us pay that much for water is not only offensive, it's downright disrespectful. What do they think this is, the Super Bowl?

Unfortunately it's not just the loud music, crowded halls and outrageous prices, it's the fact that all of

Don't make me angry, you wouldn't like me when I'm angry!
this happens in a hot city with an even hotter convention center. You'll be fighting through long lines and avoiding loud booths all while you are burning up inside ... turning you into a one-man army of vengeance. You don't care if you push people down, bark orders at people to make them move, or demean their website because it's just some nerdy guy who started a Blog. You have plenty to be pissed off at while at E3 and if Wrath has its way your probably not going to be invited back next year.

So calm down young E3-goer, just relax and let the peaceful sounds of the ocean send you to a better place (if that doesn't work, I have serene forest you can listen to). You've just survived three days of E3, there's no reason for you to be angry now. Forget all of the people that piss you off, let them get back home without any bumps or bruises, you can fight Wrath if you just remember one thing: the L.A.P.D. beats people ... even if there are cameras around! Los Angeles is not the place to start a fight. Just get back to your motel room, crack open a forty, and calm down by watching some Dr. Phil.

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