Unfortunately if you let your Greed spiral too far out of control you may hit our next deadly sin, Gluttony. There will come a point at E3 when you cross a line from simply wanting the best goodies to not wanting anybody else to have them. The moment you step over this line you start to look at the Electronic Entertainment Expo in a whole new light. Now you're just hording stuff, even if you already have three dozen copies of it already. You don't care that other people may want these pens and posters and magazines, you feel it's your job to clear the tables of their knick knacks before others get there.

And it's not just the odds and ends video game developers are giving out; you also hog the video game demos so nobody else can play them. You know there's a gigantic line behind you to play Crysis, but that's not going to stop you from playing the demo four or five times. You don't care, you just don't want others to have this experience, this E3 is all about you.

You get drunk with this power you hold, you have all the good stuff and have tied up the best games, the rest of E3 might as well bend down and worship you. This is E3 on your terms, at this point you seem to want to just go around and ruin everybody else's time, and why shouldn't you? You've been to this show before, you know what you're doing, the rest of the people don't deserve these promotional items. As far as you're concerned this schwag was brought to E3 just for you and it would disappoint the companies if you didn't take all of it. Couple this with the fact that you haven't bathed all week and you have one of the most obnoxious of all of the deadly sins.

Eventually you'll get over your selfishness and realize that this show is not just about you. There are a lot of people at E3 and we're all in this together, you're job is to network and make contacts with everybody you see. So get over yourself, leave some of the schwag for your fellow man and let that ugly smelly dude next to you have a go at the Nintendo Wii for a few minutes. What is he doing here anyway, are they making a Bum Fights game?

Thankfully Pride is not your sin to bear. While these other sins have hit you squarely in the chest, pride is just something you have to live with if you want to attend E3. There's something about the Electronic Entertainment Expo that changes people, you just aren't the same person you were back at home hanging out with your friends. Instead people become cutthroat salesmen who will stop at nothing to impress you enough to talk about their products.

Obviously there are a lot of amazing products at E3. Each year there are a few stand-out video game companies that bring the goods and impress everybody at the event. But not every company should boast about their E3 line up, because for every one great game there is at least one terrible movie game, uninspired sequel, or clich? platformer. But these exhibitors need to bring their A-game too, even if their products are less than stellar. Each year E3 attendees are forced to oversell their products in hopes that they will get favorable previews in the magazines, but they are lying out of their teeth, they don't even like the games they are pitching. It's almost comical to listen to the developer of NARC try to compare his game to San Andreas, you almost expect him to bust out laughing because of how ridiculous the notion is. The exhibitors at E3 just can't help overselling their product; it's just one of the deadly sins they will have to keep with them until they die.

But the sin of Pride is not only reserved for the developers of bad games, even the best video game company can become too self important and forget about the rest of humanity around them. This is especially true with systems launches; a time when video game manufacturers do everything they can to prove that they are more important than their peers. They go out of their way to make their booths as attractive as possible, even going as far as to hire bands, busty women and celebrities to draw the attention. Not only are these companies incredibly vain, but they honestly do feel that E3 would crumble if they weren't there.

Thankfully after a week everything returns to normal and everybody stops overselling their products. Just be glad that this isn't you, as an observer you can step back and laugh at how silly every company acts.