Every episode I state that I've found the very worst game advertisement of all time ... yet every time I go digging again I find another one that is even worse. There may be worse advertisements than this one for WURM: Journey to the Center of the Earth, but I've never seen one. I am confident when I say that this commercial is by far the most ridiculous that has ever been put in a game magazine, it's wrong on just about every level. I fear I don't even have enough time to fully explain why this little advert by Asmik is so god awful, but that's not going to stop me from trying.

So this is WURM, a game that if you believe the picture is about a couple of crazy scientists who are drilling through the Earth to get to the center. What do they expect to find there? Why are they going? Actually, when you look at this terrible, terrible advertisement those aren't the questions that pop out at you. Perhaps the better question is, how are they able to drill through rock in a convertible? Won't there be rocks and other objects getting in their way? And is there oxygen down in the center of the Earth?? But even if there is, why aren't they afraid of the dust, rocks, and other debris that is going to be flying only inches in front of them while they dig all that distance?

After you've given up trying to explain their convertible digging machine you quickly try to understand why the Medusa-haired woman isn't helping the man who is CLEARLY being attacked by a robot! Wait, a robot?? With robots, fearless scientists, and a digging machine with no blowback, you might think this is set in the distant future, but according to the story WURM is set in 1999. Seriously, 1999?? I thought that's when we were going to party not bury ourselves in miles and miles of dirt, rocks, and what have you. The commercial does say it has a "cinema style story," but even that horrible movie the Core wasn't this hokey. It also makes mention that you have "unlimited continues" which will probably come in handy, what with these two morons not being able to pack accordingly. I mean really, you're going on a journey to the center of the Earth, the least you can do is put a helmet on!

FROM: My Name Is Bad Advertising