Life was never good for Shaq Fu. Even before this 1 on 1 fighting game was released critics were already lining up to cut this gentle giant down to size. These days the hyperbole has only gotten worse, with people calling it the worst fighting game ever created and one of the biggest mistakes Electronic Arts has ever made. But Shaq Fu is neither of those things. It may be a terrible fighting game, but it's hardly the worst (that goes to Mortal Kombat Advance). And EA has a whole career of strange (and miserable) mistakes, including the recent Catwoman game. But we can't forget how bad Shaq Fu actually was, something that is clearly demonstrated in this terrible advertisement.

This strange commercial gives you the option of writing down five people you don't like and having you cross them off the list once you've exacted revenge. I suspect getting revenge is nothing more than giving them this Shaq Fu game for Christmas. Or if you're real mean, you can give them the game AND a copy of the Shaq Fu album, Shaq Fu: Da Return! That's right, there was an album to support this, with such well-written raps as, "I wanna girl like my dear, that's my mom dukes, someone to kick back with no fake no juice, beautiful cars cool collective, settle down chill out that's my objective check it." With rhymes that hit that hard I can't imagine why Shaq's game wasn't more popular.

The problem with this commercial is that it's almost daring you to buy it. "You'll get yours" doesn't sound like a good thing if you ask me, and now that we know what Shaq Fu was all about it clearly wasn't a good thing. One thing that troubles me is that there aren't any pictures of the game on this ad; it's really nothing more than words and lines. By not including pictures (or even a description) you're really asking people to buy the game on the merit of Shaq's name. Are you the type of person that would buy a game just because of Shaq? Well, you'll never do that again!

FROM: Curb Your Bad Advertising