Okay I know; this is not a commercial for a video game or system, it's an advert for CH Products, a company that makes computer controls and cards. While this may not be our regular Commercial Break fodder, it does offer us a chance to look at something new and exciting. Okay, probably less on the exciting and more on the lame ... but really, at this point we're just arguing about semantics. CH Products commercial is just as bad as any of the video game adverts we've already looked at, so they deserve their day in court too.

This is the kind of advertisement that ultimately makes no sense, leading to a number of good questions that we'll never have the answer to. I'll start with an obvious one, why is he at the beach letting all of his gear sit on the sand? I'm not an expert on this stuff, but I'm pretty sure that sand and computer parts were never meant to go together. While he's sitting there with the world's biggest smile, that water from the ocean is creeping up to wash those joysticks and trackballs away. I can understand bringing multiple controls for a few different types of games, but shouldn't they be on a towel or something?

But the angrier I get about the sand, the controls, and that ocean water, the more I realize that there's another big question dogging this advertisement. You have a jet firing missiles at the poorly dressed beach bum, you have a jet coming in as well ... but they both seem to be ignoring the UFO's directly behind them. Now c'mon, you aren't going to tell me that this beach guy is more of a threat than the Martians right behind them? Perhaps humans really are that stupid, but I'd like to have faith in our species. Unfortunately CH Products killed a little of that trust I had with humanity. Way to go guys.

FROM: Who Shot Bad Advertising? (Part Two)