PER4MER Turbo Wheel - Advertisement Review

Nobody likes to be pulled over by the police. From the moment those lights come on that you're going to need to find your proof of insurance and driver's license. On top of that you'll have to put away the gun and think up a really good reason to have two people in your trunk. It can be an incredibly stressful time that can lead to hair loss, alcoholism and erectile dysfunction. If video games have taught us anything, it's that we should avoid the cops at all cost and never, ever get pulled over. Apparently the good people who make the PER4MER Turbo Wheet didn't get that memo.

Wait ... PER4MER? What the hell does that even mean? Is that leet or something? Oh wait, it's like license plate on the car. I get it. It's Per-Four-Mer, like "performer," only written for stupid people. "Any more realistic, you'd be doing time," the commercial tells us, right before suggesting that you "Get your ticket to ride." The thing is, there are ellipses after both quotes, as if there's more to be said. Are we supposed to fill in the rest of the sentence? This is a commercial for a steering wheel, not a Mad Lib.

Beyond the terrible name and the amateur stab at humor, I do have one important question to ask: What exactly is the steering wheel sitting on in this picture? It certainly looks like the PER4MER is floating in the air, or at least being held by the kid getting the ticket. But that wouldn't make any sense. For one thing steering wheels don't float, not to mention the fact that it's impossible to turn the wheel while holding it in the air. Everybody knows that this control needs to sit on a table or your lap ... well, everybody except for the guy that drew this advertisement. I don't need numbers or letters to tell you how L4ME this advertisement is. Oh hell.

FROM: I'm Bad Advertising ... Get Me Out of Here!


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