Power Glove: "$10 Back!" - Advertisement Review

Some companies think they are so clever. They think that if they wave a mail-in coupon in front of your face you'll come running. They think that we'll rush out to the nearest store to buy their product the moment they knock ten or fifteen dollars off. They think that most people won't mind waiting six to eight weeks for a mere ten bucks ... assuming they actually mail in the rebate in the first place. They think they're so clever and that we're going to fall for their shenanigans.

Sadly they're right; we do fall for their tricks. But not this time! This Power Glove commercial tries its hardest to increase the sagging sales, but a $10 off coupon certainly isn't going to motivate anybody to run to their nearest Toys R Us for this pile of garbage. You would have better luck just putting a Styrofoam cup on each hand and punching the wall, which may be why Mattel was so desperate to sell through this product. Should you be impressed that Mattel was willing to take 1/6th of the price off the abysmal Power Glove? No, because you could just as easily save $60 by not buying this video game gimmick in the first place. Crisis averted.

But there's a hidden layer of humor found in this painfully unconvincing advertisement. Anybody that has used a Power Glove already knows that it's almost impossible to play a game (any game) using this motion-detecting piece of junk. You're better off just yelling at the TV screen than using this device. But playing games is not the only thing impossible to do with the Power Glove. You also can't hold a ten dollar bill in your hand with it on. That's right, this commercial is basically impossible. Way to go Mattel, in trying to move the product you show us yet another thing the Power Glove is no good at.

FROM: Beauty and the Bad Advertising


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