"Nuke your Game Boy or Game Gear" is what this Naki advertisement suggests. It's "Almost Nuclear," it's "all the power you need," it's one of the strangest use of hyperbole I have ever seen. But I can't make this stuff up, "now that's nuclear" proclaims this advertisement right above Naki's logo. This commercial is really all about nuclear symbolism, and for the life of me I have no idea why.

This commercial ran in 1994, not long after the fall of the U.S.S.R. and the Cold War had come to an end. People were far less worried about a nuclear strike in the mid-1990s, but that doesn't make this commercial any less unnecessary. The main problem with this advertisement is that it's not something people want. The last thing you want is something nuclear in your hands ... or especially your pants pocket. Yet this commercial is equating itself with something that puts off an unhealthy amount of radiation. You might as well compare the battery pack to smoking cigarettes or drinking and driving, this is just not the image you want for your product.

That picture also makes me worry a little about the safety of Naki's product. Anytime my battery pack glows like that know there's only one thing to do ... throw it as far away from you before it blows up. Nothing about this product sounds safe, which might be why we never see this analogy used in current game advertisements. Or maybe it's the fact that our President can't pronounce the word "nuclear." Either way, this advertisement is a little too hot to handle.

FROM: The Late Show with Bad Advertising