Road Avengers on Sega CD - Advertisement Review

Ever since I can remember, the Road Avengers advertisement (which is also the game's cover) always troubled me. For years I couldn't put my finger on it, but I knew that there was something a little off about the marketing strategy. For the most part I ignored my trepidation; I accepted that this was a silly Dragon's Lair-style full-motion video game featuring crazy automobile action. I was willing to forgive the game for some stupid decisions (like the name Road Avengers) and just treat it like the guilty pleasure it is.

And then it struck me. This commercial makes absolutely no sense. On the surface it's simple; it's a crazy Mohawk dude punching through the glass ready to inflict some massive pain. But what's next? Oh sure, the whole punching your hand through the windshield looks cool, but what exactly is your next move? Even with your arm completely in the car you don't have a lot of options at your disposal. You can't really move your arm around for fear of the broken glass, and there's still a guy driving that seems to be in total control.

And that's not even the worst part of this predicament. One shouldn't forget that this guy is still 90% on the hood of your car and there's a semi-truck creating a giant explosion right behind him! It's not like he's going to be able to get his arm out of your window quickly enough to do something about that giant explosion he's completely forgetting about, and assuming you have your seatbelt on it would seem like you have a lot of good options at your disposal. Then again, any game whose selling point is that it's 30 minutes long can't be troubled with such basic questions as these. Maybe in this case it's true; you really are as dumb as you look!

FROM: The Trouble With Bad Advertising


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