After sports gaffs, faux-punks and seals of quality it feels pretty good to get back to a commercial that is advertising a real video game. Unfortunately we've landed on the commercial for Palamedes, a stupid little puzzle game with an even worse ad campaign. The problem that most puzzle games have is that they don't know how to advertise their product properly, but this commercial is a casebook example of what not to do. This advertisement drives straight past confusing and crashes somewhere between disturbing and downright creepy! There is no way that this commercial, with its dancing dice and odd looking human, would attract anybody to actually play it.

So let's talk about those dancing dice for a minute. I guess the idea is that since this game is about "dice shooting" then it makes sense to feature some wacky dice characters. I suppose that's not the worst idea I've ever heard (after all, a game starring that creepy Burger King "King" is the worst idea I've ever heard), but is there a reason they had to make them look so scary? One glance at these dice characters and I know that I'm going to be having nightmares about them for the next ten years. Am I the only one that is disturbed by what appears to be a bunch of dice jumping up and down until the human head completely caves in?

And what do these dice need gloves for? All they are doing is jumping up and down and turning an otherwise long face into a small (and wide) shape ... if they were going to put any protective gear on, shouldn't it be socks or shoes? And all of these little creatures appear to be way too happy to be killing this poor gamer. They've already made his eyes roll up into his head, what more can they ask for? And while I'm on the subject of confusion, what the heck does the yellow dice need glasses for? He's a dice, not a human being. And where exactly do dice get glasses? It's not like they have ears, so how do the glasses even stay on? Actually, I don't want to know, I'm too disgusted by this advertisement to try to think about the underworld of living dice. "Dice shooting" is right, these little guys certainly need to be shot before they kill another unsuspecting Game Boy owner!

FROM: Daisy Does Bad Advertising