After you've dealt with your Lust you have to worry about Envy, a deadly sin you probably won't even see coming. Let's face it; only a few people at E3 have the power positions. If you're like me (and go as a video game journalist) then you're pretty low on the food chain, people just aren't going to be impressed when you tell them that you work on an independent video game website that pokes fun at them every chance they get. These people spend their days making the games we can't wait to play; even if you don't want to be a video game developer the odds are high that you'll be a little jealous of their clout. It's like being in the presence of Steven Spielberg, even if you don't want to make movies you can't help but be a little envious at the man's power and vision.

Back home you may think that you're a celebrity because you own every game system, have a hugely successful website, and constantly get emailed by adoring fans telling you how cool you are. But at E3 you're nobody, just another face in a crowd of 80,000 people. It's hard to stand out at an event like this, you really have to just accept that there will always be somebody bigger, better, and more powerful than you. And just when you've accepted that simple truth a celebrity walks by and you encounter a whole new type of envy. All of these people at E3 are so much better than you, how can you even stand it?

But don't worry this isn't as bad as it might sound. Sure you're going to be envious of the people that work with Shigeru Miyamoto (or maybe even Shigeru Miyamoto himself), but it won't take long before you realize that there are more than a few people that envy you. Take those people standing outside of E3 wishing they could get in; just imagine what they would give just to have access to your badge for one day. And it's not just the people outside; it's millions of gamers all over the world wishing they could go, but it was you that was accepted.

It's easy to make the video game playing public jealous, but what about the people that are actually at E3? After all, if you're going to feel better about drooling over Tim Schafer you're probably going to need to do something pretty spectacular. Or maybe you don't. If you're a part of the media then you get in two hours early on the first day, that's two hours of watching people standing in line wishing they were you. For two hours you have free reign over E3, you are able to pick up as much goodies as you want, play all the games before they get too crowded and run through the halls without having to worry about battling thousands of people. And best of all, you can do this while all of the people in the line watch and wish they were you.

But don't get too cocky young reporter, before long the people will be let in and you will run into somebody with a much better job than you. Envy is just one of those deadly sins that you're going to have to battle all the way through E3; it's an understandable emotion that is only amplified in this kind of environment. So far the only known cure for envy is alcohol, a lot of really expensive alcohol.

Eventually you'll get over your Envy, you'll do what you can to rationalize and come to terms with your own successes (I'm sure they're all living in loveless marriages pining for your care-free bachelor lifestyle). To take your mind off of those envious thoughts you find Greed, a deadly sin that comes natural in an environment like E3. You can take my word on it; I wouldn't be exaggerating if I said that I had to pay extra because my two suitcases were 50 lbs over the weight limit. When it comes to E3 greed is good. When it comes to game shows, Greed was really lame.

When it comes to greed it pays to accept it early. Some people deny their greedy instincts; they find excuses to justify not picking up every little item they come across. Unfortunately for those people by the time they accept their primal urges all of the best stuff has been taken. That's why you need to accept greed from the moment you get down there, the reason these company's put this schwag out there is for you to pick it up, and that's what you're doing. Oh sure, they would probably like you to use the items and remember them when it comes to your job. But that's just a technicality.

Fellow E3-goer, just except it; you're going to be greedy ... and there's nothing wrong with that. Well, there's a little something wrong with that, I mean it is one of the deadly sins and all. But who cares. Throw caution to the wind, get out there and live a little. But if you are ready to accept your greed then you better be prepared. For instance, you're going to want to pull together a couple of large suitcases. These days the airports have capped the amount of luggage one person can travel with, so make sure and have two bags and a large carry on (for even more stuff). That way you'll be able to carry all of your useless trinkets home in relative ease.

If two suitcases aren't enough for you, then perhaps a road trip is in order. Now I won't kid you, driving to Los Angeles may be a long haul (depending on where you live), but imagine how much stuff you would be able to fit in your car! You could probably empty out everything at E3 before most people even got back to their motel rooms. Life is good for the greedy person with a car, unless you're not a fan of long road trips and navigating the horrific L.A. traffic.

The problem with being greedy at E3 is that there's almost too much stuff for any one person. You can scour every inch of that convention center looking for loot only to see people with shirts, magazines, toys, and glow-in-the-dark crap you never found. Where does this stuff come from? You can follow these people and see if there's some secret hall you haven't located yet, but the damage has already been done, they already have the stuff you want. Quenching your third to collect everything at E3 is not easy and the harder you look the more frustrating it all becomes.

Smart companies have decided to capitalize on show-goers Greed; you'll find that many best items require you to actually do something, such as perform (hard) or stand in a long line (easy). But that still doesn't explain how that guy got the Solid Snake blow-up doll. Just where did that come from and who was giving that away?? As soon as you are able to let those kinds of things go you will be on your way whooping the deadly sin known as Greed!